Maybe all our understanding of internet marketing that is selling via the Internet. Actually it is not wrong because judging from its definition, internet marketing is an online marketing via the internet. However, if we're talking marketing, means that not only sales but also includes promotions, branding, and build relationships with customers (customer service) are done online.
Then, what is the point we do internet marketing (online marketing)? Of course, every business, be it a business owner offline and online business owners, would want to increase their sales results or want to make them even more famous brand. Well, the internet is a very good medium for providing information to Internet users (netter) about their business, and also as a medium to sell products that they have.
In order to facilitate us to understand more about internet marketing, I will try to explain in a more simple way, and give some examples of internet marketing is usually done by the internet marketer. Form of internet marketing that can be divided into two parts, namely as a Source of Income, and Way Campaign. Internet marketing is done in fact only two, but very much a business type.
Here is a simple explanation about internet marketing:
Related Articles: How to earn money from internet
I. Internet Marketing For Income Source (Source of Income)
Today, the Internet has become one of the lifestyle of people in Indonesia, especially for those who have a gadget with the latest technologies such as smartphones, tablets, and laptops. Try to look around you, almost everyone already has a smartphone, even builders dumplings had already had a BlackBerry so I could direct dumplings promotional merchandise. Live Broad Cast, promotion to customers who also have a BlackBerry, siomaynya hard sell deh hehehe.
Running internet marketing to earn an income can be done with some type of business, such as PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), sell their own products, and an online auction business.
1. PPC (Pay Per Click)
PPC (Pay Per Click) is mostly done by the owner of the website / blog to earn revenue from their sites. Revenue generated from the PPC program is derived from the clicks made by the visitor / visitors who are interested in an ad on the site. The publisher or owner of the site will be paid per click made by visitors of the site, where the price per click is already determined in advance by the Advertiser / advertiser. Large income depends on the number of clicks your ad and clicks on the bid price by the Advertiser.
Some companies that offer PPC programs such as:
ID Blog Network
2. The PPS (Pay Per Sale)
From the name alone we might be able to understand more about this program. We will get paid every time a purchase of products coming from our own affiliate link. The amount of income depends on the number of goods sold, and also rate a percentage commission from the owner of the goods.
Companies offering PPS program include:
3. The PPL (Pay Per Lead)
It is an affiliate program where the seller / vendor will give you a commission every time we managed to send the leads on the seller / vendor. For example we redirect Internet users to sign up to an email newsletter, free trial, or fill out a form, through an affiliate link ours. One company that offers a PPL program is MaxBounty.com.
4. Selling Your Own Product or Other People's Products
Nowadays, selling something over the Internet is not something extraordinary. We can sell any product via the Internet whether it be physical or digital form. In addition, our offline business can also be marketed through the internet. For example, we had a business selling fried onions, selling only via the Internet, certainly there is a purchase :)
In addition to selling its own products, we also can earn money by selling other people's products, be it physical products or digital products. One of the internet marketing process by selling other people's products is to become a reseller or a dropshipper products of others. So also with the digital products, we can become an affiliate marketer for a product that is sold to others.
5. Auctions (Online Auction)
On the internet there is also a place to sell something that belongs to us or the property of others we help jualkan, by way of auction. Surely this can be beneficial because we can sell our goods are the people who bid the highest price.
Known company that provides the facility of online auctions:
II. Internet Marketing For Online Promotion (Traffic Generation)
As already mentioned in the original article, online promotion is one form of internet marketing. No matter what product or business who want to be promoted, the Internet is one of the very effective medium for brand building and create a business website we known.
There are many ways to promote your business through the medium of the Internet, including through SEO (Search Engine Optimization), through PPC Advertising (PPC Advertising), Email Marketing, Mobile Advertising, and Social Media Marketing.
Read also: Facts About Online Business
1. PPC Advertising (PPC Ads)
Unlike the PPC program's publisher, PPC Ads program is intended for Advertiser / advertisers who want to promote their business. In this case we as advertisers have to spend money in order for the companies running our PPC Ads to show ads on their network of publisher sites. Of course we can set ad prices in accordance with the existing budget.
Some companies that offer this program are:
MSN Advertising Center
ID Blog Network
2. SEO (Search Engine Optimization)
SEO is a form of online promotion that I like because it's free. However, SEO requires special expertise, requires a process with a long time. That is why there are a lot of website owners are willing to spend money to hire SEO services to make their business sites included in the main page of search results.
Read also: What is SEO?
3. Email Marketing
True to its name, email marketing is the process of marketing a product or service by using email as a tool. Email marketing is also various kinds, there are direct mail, email retention, and advertise on other people's email. Marketing through email usually very effective for promotions or sales letter can be directly sent to the owner of the email account.
An important note to remember is that we should not do SPAM because it would disturb others, and will certainly hurt our own because the owner can do unscribe email or email us to enter into a spammer list.
Read also: What Is Email Marketing and benefit?
4. Mobile Advertising
Mobile advertising is, advertising services via mobile devices. Smartphone users are now numerous, and usually take them wherever their phones away. This is what makes mobile advertising is very effective for business promotion media. Some models of mobile ads is via SMS, MMS, Banner Ads, Games, and others.
5. Social Media Marketing
As with SEO, online promotion using social media can do for free. As we know, the users of social media sites such as Facebook, Twitter, Google+, and YouTube, it had been very much. And this is a very effective media campaign to market any products through the internet.
6. Marketing Through Forum
Now there are a lot of forums that are made specifically to discuss certain topics. An example is Kaskus.co.id. The Forum will cover a variety of topics ranging from politics, business, national, and much more. One of the special sub-forum Kaskus for online merchants who want to market their products through Kaskus. Kaskus addition, there are still some more forums that can be used as a medium for online marketing, will be discussed in another article.
So little explanation of what is internet marketing, and media that can be used for online marketing. Indeed, there are many ways to do internet marketing, but we do not have to do everything because not all methods of marketing can work we do. Therefore, choose a few that are effective and suited to make money online or to market products / services you want to promote. Thank you for reading my article, hopefully this can be a little help